Tier 3 Practitioner Questionnaire

Q1: What are the most common reasons clients give for joining the programme?

Q2: What barriers do clients mention before or during enrolment (e.g. confidence, time, motivation, childcare, cultural factors)?

Q3: Which messages or words do clients respond to best when joining (e.g. “feeling better,” “getting active,” “losing weight”)?

Q4: Are there any phrases or materials clients find confusing or off-putting?

Q5: Which features or benefits most influence people to sign up (e.g. free sessions, friendly staff, flexible options)?

Q6: What do clients seem to value most once they start (e.g. group support, education, personal attention)?

Q7: Have any clients shared powerful stories or feedback we could use in marketing (with their consent)?

Q8: Which types of marketing materials or content would make your job easier (e.g. flyers, short videos, posters, translated leaflets)?

Q9: Are there any client groups we’re not reaching effectively, or who tend to drop out early?

Q10: What one thing could marketing do differently to support recruitment or engagement more effectively?